Marketing Hospitality

Example done in Class

Verb	Noun
Achieve	Achievement
Allocate	Allocation
Attract	Attraction
Boost	Boost
Decline	Decline
Gain	Gain
Perceive	Perception
Retain	Retention

 Unit 8 page 62 letter D - Synonyms

Word	Synonym
Undercapitalization	Short of Capital
Allocated	Reserve for
Expenses	Costs
Anticipated	Expected
Collapse	To fall
Usually	Often
Costly	Expensive
Perception	Point of view
False	Incorrect

 Unit 8 page 62 letter E #2 - Make nouns from verb if possible

Verb	Noun
Profit	Profitable
Reserve (for)	Reservation
Go down	Below
See	See
Manage (to)	Management
Appeal (to)	Appealing
Keep	Keeping
Promote	Promotion

Unit 8 page 62 letter E #3 - Paraphrasing 

It is common for small hospitality businesses to be short of capital.  It doesn't matter how much money they have reserve, they believe that the costs are too high.  Also, they expected that the marketing business would have gone better.  With that information, they need to create new ideas for marketing in order to succeed or else they will fail.  

Normally, huge companies or businesses owners would need a specialist on external marketing in order to help the in-house staff and any other sources that needs assistance, not like small companies that are better off working with the in-house staff in order to not have costly fees.  

Big companies or businesses can't work without a little help, from their point of view it is pointless to not have help from outside the company or business.